Talking Green Cars with Sascha Simon, Advanced Product Planning for Mercedes-Benz USA
Sascha Simon is responsible for strategic planning of product management for Mercedes Benz USA. Bascially, that means that he ensures that future Mercedes products give consumers what they want how they want it while Mercedes continues to produce automobiles that embodies the company’s core values. He uses on market research and trend data while working with product designers in Stuttgart, Germany and Palo Alto, California to envision a better vehicle. Treehugger had a chance to talk to him about Mercedes future of green cars, the hurdles to overcome and how their cars will perform with green technologies.
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Categories: Green