Report: 20% of online video fans watch less TV
A fifth of online video aficionados watch less TV as a direct result of online video, seemingly confirming the fears of TV networks that their traditional audience is moving online. A new report from Frank N. Magid Associates and Metacafe claims that online video offerings are now becoming as or more entertaining than shows on the boob tube, and the types of clips people watch online span many different genres.
The most popular online videos were not professionally produced content, according to the study. Instead, the largest chunk of survey respondents (43 percent of a nationally representative group of 2,000 people between the ages of 12 and 64) said that they regularly watched videos shot by other Joe Schmoes. Professionally produced content like news stories came in second at 32 percent and music videos were watched by 31 percent of respondents.
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