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AppVoyage offers an easy way for businesses without a lot of expertise in mobile development to transform web content into mobile apps, and has added new features to help anyone from big brands to neighborhood restaurants launch and monitor ad campaigns

In AppVoyage, you can build your apps and ads using a PowerPoint-style editor. Features include the ability to highlight up-to-date product inventory in your ad using a custom feed and to accept bidding (for example if you want viewers to enter a raffle for a discount). The company also hosts the ad for you and provides analytics data across your different ad channels. If you don’t want to pay for a banner ad, you could also just promote your ad or app using tweets with geotagged location data, or through place pages.

AppVoyage working with individual businesses, but chief executive Sagar Golla says the company could also allow ad networks and agencies to customize its technology and sell it to their own customers.

I’ve included some screenshots of both the ad creation interface and a sample ad below, but you can try it out for yourself. AppVoyage is offering free trial accounts for VentureBeat readers — if you’re a business or retailer who needs mobile/location-based infrastructure, just go to the AppVoyage site, sign up, and in the description box include both information about your company and the fact that you’re coming from VentureBeat.

While there are plenty of other companies offering to simplify mobile development, such as the recently-funded Ansca Mobile, AppVoyage is the only one I’ve heard of that offers a mobile app platform that doesn’t require any coding at all. (It’s not an exact comparison, since AppVoyage isn’t purely focused on app development. Also, AppVoyage is built using basic web technologies like HTML and CSS, so you don’t get as many features as a native app.) The company was one of the presenting startups at VentureBeat’s MobileBeat 2009 conference, and is self-funded.