As part of the new “Cubicle Spy” series here at Mashable, we’re taking a look inside the neatest, quirkiest, and most gadget-laden offices of people who work with social media.
For our maiden voyage, we scoped the office of David Berkowitz, the Senior Director of Emerging Media and Innovation at digital marketing agency 360i.
Since Berkowitz develops social media and mobile programs, it’s his job to be up-to-snuff on the latest technology available. His office, of course, is a museum of gadgetry and insider promotional items, such as Twitter wine. Click through the gallery for a behind-the-scenes look.
David Berkowitz of 360i
Berkowitz holds up a self-published book of his tweets. Look for him on Twitter @dberkowitz, or on his blog MarketersStudio.com.
Berkowitz’s Main Desk
When you’re the director of innovation at a marketing agency, the technology of work often combines with the technology of play. Of course, every idea “lab” also needs a pair of goggles and beakers.
Livescribe Pulse Pen
Berkowitz’s uses his Livescribe Pulse smartpen to record his meeting notes and transfer them directly to his computer.
On occasion, he’ll also use it, “in the wild,” to capture a funny subway conversation and post it to his blog.
Emmy, the Wi-Fi Bunny
The office’s Nabaztag Wi-Fi robot bunny can be programmed to communicate with other gadgets in the 360i office. It also gets feeds from the Internet and reads them aloud, “sometimes in Japanese,” Berkowitz says.
The bunny is the mascot of the company’s emerging media team, so they call her “Emmy.”
Back of Berkowitz’s Office
Berkowitz’s New York office is filled with the personal gadgets he’s collected over the years, as well as souvenirs from his favorite interactive marketing campaigns. “It’s a lot of stuff that connects online and offline events,” he says.
Berkowitz in Virtual Reality
When he feels like turning his iPhone into a completely immersive experience, Berkowitz hooks it up to a pair of Vusix video glasses.
Here, he streams an episode of Seinfeld and says, “I can see it like I’m watching a 40-inch TV screen!”
“Mommy, Why is There a Server in the House?”
Microsoft gave away this children’s book at the Consumer Electronics Show a few years ago.Perhaps its finest quote is:
“When mommy and daddy love each other very much, the daddy wants to give mommy a special gift…So he buys a ‘stay-at-home’ server.”
Twitter Wine
Berkowitz keeps samples from Twitter’s fledgling wine program. He was chilling the bottles of white in his fridge at home before he drank them, he said.
The tiny bottles come from, obviously, tinybottles.com.
The Tweeting Bar at 360i
Two employees of 360i grab a quick drink at the office’s tweeting bar. You can follow the bar at @tweetingbar.
The Tweet Board
Berkowitz stands at the tweeting bar while its main board ticks away in the background.
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We are curious how Google Wave will re-emerge in Google’s various product offerings. Most of its components will go open-source so we will see it in all sorts of various forms out in the wild.
It just feels like a significant inflection point in the market. Google Apps has its flaws. Dropping Google Wave illustrated that point even more. 
